Press Release

                     For Immediate Release           


Christopher J. Holcroft Showcases Professional

Accomplishments through Worldwide Branding


Mr. Holcroft encourages teenagers and adults to read via his engaging stories

BANKSIA, NEW SOUTH WALES, AUSTRALIA, December 3, 2013, Christopher Holcroft, Author of Red Raven Communications, has been recognised by Worldwide Branding for showing dedication, leadership and excellence in communication, writing, and public affairs.

Mr. Holcroft has 43 years of experience as a communicator by being a journalist for more than 20 years and working for more than 20 years in public affairs. He is an author of five books and has spent the past five years with Red Raven Communications as its owner and principal. Over the years, he has established himself as an expert in organisational communications and writing plans designed for stakeholder engagements.

In the course of his duties, he is responsible for engaging in public affairs roles, and working with companies that need plans to engage with the media in order to get their messages across. Red Raven Communications is a crisis communications, media training and public affairs business that provides clients with the means to effectively communicate with the public.

 Mr. Holcroft has been in scouting for almost 40 years. When Australia celebrated its Centenary of Scouting in 2008, he wrote two novels, “Only the Brave” and “Canyon.” These books were about Venturer Scouts and focused on the unlikeliest teenager becoming a hero. He followed up with the third book in the trilogy, “A Rite of Passage,” in 2010. His writing attention then turned to adults and the supernatural, and in 2011, he wrote the first book in his “Afterlife” series, “Finding Thomas,” which is about near-death experiences. In 2013, the second book in the series, “One Last Concert, was published. This book deals with how the spirits of those who died unexpectedly move on.

 For more than 20 years, Mr. Holcroft was a journalist working on Sydney’s “The Sun” newspaper. He also contributed to “The Sydney Morning Herald,” “The Daily Telegraph,” and “The Australian” newspapers. Lastly, he worked for a series of mastheads for Fairfax Community Newspapers and concomitantly spent 40 years in the Australian Army Reserve, where he spent about 32 years in public affairs and communications. Mr. Holcroft joined the Reserves as a private soldier and worked his way through the ranks to become a Temporary Sergeant. He was later commissioned as a Lieutenant and again worked his way through the ranks to become a Lieutenant Colonel with a national role monitoring junior Military Public Affairs Officers.

Looking back, Mr. Holcroft attributes his success to his determination, love of words and communication, writing and reading abilities. He became involved in his profession because his grandfather, Monte Harry Holcroft, was a New Zealand author and journalist who wrote 43 books. He decided to follow his grandfather’s lifestyle of words; they both loved and had a passion for words and communications to get stories across. Mr. Holcroft’s uncle, Anthony Holcroft – Monte’s second son – is a New Zealand children’s author who has written more than 20 books.

 Christopher Holcroft received a Master of Arts in organisational communications from Charles Sturt University in 2002, and a Bachelor of Arts with a double major in journalism and communication technology from the University of Technology, Sydney in 1994. In years to come, Mr. Holcroft will look into writing more nonfiction books and continue with fiction writing. He has started his sixth fiction book and will continue to write books.

Mr. Holcroft’s primary target audience was teenage boys, and his goal is to encourage and inspire them to enjoy the great outdoors and read via his books. His attention has now moved to adult fiction where he has begun writing tales of the supernatural in an effort to belay people’s fears of the afterlife. Mr. Holcroft has completed his first nonfiction book about the last man to die in a New South Wales prison van, and this book is due to be published in 2014.

 For more information about Red Raven Communications, visit


About Worldwide Branding

For over 15 years, Worldwide Branding has been the leading, one-stop-shop, personal branding company, both in the United States and abroad. From writing professional biographies and press releases, to creating and driving traffic to personal websites, our team of branding experts tailor each product specifically for our clients’ needs. We are dedicated to empowering our 600,000 clients with effective branding tools to help them achieve success. From healthcare to finance to education and law, our constituents represent every major industry and occupation, at all career levels.

 An international company, we provide our members with access to members in over 52 countries including, the United States, Canada, Australia, the United Kingdom, France, The Netherlands, Germany, Ireland, Spain, Switzerland, South Africa, Belgium, Mexico, Italy, Brazil, Sweden and The United Arab Emirates, just to name a few.

 We presently have two offices, but we are headquartered on Long Island. Our team comprises more than 100 staff members and spans 10 key departments.

 For more information, please visit


Ellen Campbell

Director, Media Relations

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